Services

Supporting Growth at Every Stage

Growth looks different for every business. We work across Production, Retail & Hospitality to offer grounded, practical support that remains rooted in the realities of operating in ever increasingly fractured and evolving UK market.

What this looks like for your business is entirely up you, and can either stand alone or sit alongside agency representation.

Whether you’re a producer building visibility, a restaurant refining your list, or a retailer shaping your range, our work is grounded in clarity & education in accordance with your long-term strategy.

Close-up of a bunch of dark purple grapes hanging from a vine with green leaves and sunlight filtering through.

Small producers often carry the weight of production, sales and marketing all at once. We provide the structure, market insight and representation that allows you to focus on making great wine — while ensuring it reaches the right audience.

Producers

Route-to-Market Strategy

  • Market readiness assessment & portfolio structuring

  • Channel prioritisation (DTC, on-trade, retail, wholesale)

  • Pricing and margin modelling

Agency Representation & Sales Development

  • Trade introductions

  • Account management & listing support

  • Sales confidence training & trade pitch preparation

Brand & Positioning

  • Refining your producer story

  • Clarifying style and identity

  • Trade-facing materials & portfolio presentation support

Person using a touchscreen device at a checkout counter, with a card in hand, at a retail store.

Range Development

  • Portfolio curation

  • Core vs rotating SKU strategy

  • Premium segmentation

Commercial Planning

  • Margin modelling

  • Shelf positioning strategy

  • Seasonal campaign planning

Training & Customer Engagement

  • Staff category training

  • In-store tastings

  • Educational content and POS materials

British wine is an evolving category. We focus on helping making introductions that can support retailers curate a range that feels purposeful, profitable and distinctive.

Retailers

A bartender in a dark setting pours a beverage into a wine glass, with various bar tools and glasses on the bar counter.

Hospitality

British wine can bring differentiation and authenticity to a wine list — when positioned correctly. We help restaurants, wine bars and hotels integrate British wines in ways that are commercially viable and confidently communicated.

Wine List Development

  • List audit and gap analysis

  • British wine curation & seasonal rotation planning

  • By-the-glass strategy

Staff Training

  • British wine masterclasses

  • Service confidence workshops

  • Food and wine pairing sessions

Commercial & Engagement Support

  • Sell-through optimisation

  • Feature events and wine dinners

  • Story-led upselling techniques

Past Projects

Explore our past client work with focus on driving in-store sales, operational implementation & improving brand visibility.

The exterior of Majestic Wines store decorated with black and green balloons, announcing its opening on April 30th. Signs indicate free tasting, free delivery, and a now open status.

Project
Opening Monmouth & Jersey retail stores

Client
Majestic Wines

Exterior of Evertons Wine Merchants store with large glass windows, wine bottles displayed on barrels outside, and outdoor seating with black tables and chairs.

Project
Setting up retail store, implementing CRM & POS systems, creating tasting programme

Client
Evertons Worcester

Person wearing a black jacket with a Majestic Wines logo, browsing alcohol bottles in a store.

Project
Sales training for 2400 store colleagues

Client
Majestic Wines

A group of restaurant staff and chefs standing outside a red brick building labeled CYLLA, posing for a photo. The building has large arched windows and a sign with the street number 43 above the entrance.

Project
On-trade sales training

Client
Cylla Birmingham